TheMarketingMen, Japanese IP meets the Western creator economy

KingChris and Gianni Sirgy in black suits, orange and blue ties, standing side by side.

The founders

Meet the founders who built it.

Gianni Sirgy and KingChris shaking hands in black suits with orange and blue ties.

Hi, I'm Gianni.

Founder of TheAnimeMen, with 12M+ followers and 10B+ views.

I started TheAnimeMen and grew it to 12M+ followers and 10B+ cumulative views across TikTok, YouTube, and Instagram. Building that taught me exactly where Western attention for anime comes from and where it leaks. TheMarketingMen exists to close that gap for the rights holders who own the IP.

Hey, I'm Chris.

Otherwise known as King Chris, creator with 33M+ followers and 10B+ views across platforms.

I built a 33M+ audience across platforms making anime content every day. 9.3M subscribers on YouTube, 20.3M followers on TikTok, 3.6M on Instagram. I know what makes a Japanese IP land with a Western audience because I have been testing it publicly for years, not theorizing about it in a deck.

45M+
combined followers
20B+
combined views

Gianni Sirgy started TheAnimeMen. KingChris built one of the biggest anime channels anywhere. TheMarketingMen is the two of them pointing that same reach at Japanese IP.

Followers: 12M+ TheAnimeMen and 33M+ KingChris, combined. Views: combined across both, TikTok, YouTube, and Instagram. TMM internal data.

Track record

KingChris and TheAnimeMen have worked with:

Our passion

Connecting Japanese IP to the creators who carry it in the West.

The network

Every corner of the creator economy, already mapped.

100+
creators in our network
200M+
followers across those creators

Network size and combined following: TMM internal data.

Anime reviewers & analysts
Comedy & skit creators
Cosplayers
Manga creators & reviewers
Figure & collectibles creators
Trading card game (TCG) creators
Anime gaming creators
VTubers & virtual creators
Anime reaction channels
Anime news & commentary
Anime podcast hosts
Anime music & J-pop creators
Japanese culture & travel creators
Anime artists & illustrators
Convention & event creators
Livestreamers (Twitch, YouTube Live)
Short-form TikTok creators
Long-form YouTube creators
Voice actors & industry personalities

KingChris and Gianni Sirgy in hard hats and safety vests over their suits, holding a blueprint while one of them points ahead.

What we do

We build the campaign, you approve the blueprint.

How it works

Your goal is accomplished in 5 steps.

0 of 5 complete

Kickoff & Expectations
Together
We align on the IP and the audience, and talk through expectations.
Scope & Budget
Together
We size the campaign against your goals and budget before anyone reaches out.
Connecting
We handle
We reach out to the creators we already know and collaborate with directly.
Approval
You decide
Nothing goes live without your sign-off. You approve the blueprint before we build.
Launch & Report
We handle
We run the campaign, then report on what performed and why.

Get in touch

Work with us.

Partnership inquiries go straight to partnerships@themarketingmen.com.

Gianni Sirgy and KingChris in black suits with orange and blue ties, arms out toward the camera.

Meet the founders who built it.

Track record

Every corner of the creator economy, already mapped.

Your goal is accomplished in 5 steps.

Kickoff & Expectations

Scope & Budget

Connecting

Approval

Launch & Report

Work with us.