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Step 1Kickoff & goals
TOGETHERWe meet to align on goals and expectations, and show you exactly what's possible.
A creator-led agency for Japanese IP
ScrollThemissingbridgebetweenJapanandtheglobalcreatoreconomy.
We connect Japanese IP owners, studios, publishers, labels, and brands with Western audiences through culture-native creator campaigns. Anime, manga, gaming, and music: we sit on both sides of the market.
Culture-native creator campaigns, end to end.
TheMarketingMen is a creator-led agency. We turn Japanese IP into Western reach through the creators who already move those fandoms, and we run the campaign from first call to final report.
Creator access
A warm network of 100+ Western creators across anime, manga, gaming, and music fandoms. We work with them daily, in person and on set.
Rights-holder relationships
We speak the language of Japanese studios, publishers, and labels, and know how to bring a campaign to them the way they expect to see it.
Platform intelligence
We create content every day, so we know what formats perform, what jokes land, what fandoms reject, and how to package for TikTok, YouTube, Instagram, Twitch, and live events.
Campaign execution
Creator selection, campaign concepts, outreach, deliverables, and performance reporting: one team runs the whole campaign and shows you the results.
For Japanese rights holders & brands
We identify the right creators, shape the campaign concept, manage outreach, coordinate deliverables, and track performance, from kickoff to report.
See how a campaign runsFor creators
We turn your influence into structured, professional, scalable partnerships with the biggest names in Japanese entertainment, across every platform you publish on.
Work with usThe West is obsessed. It's beating US brands.
Western fans are streaming it, buying it, cosplaying it, and filling convention halls for it. Japanese IP commands attention across every format and every platform in America right now.
$0.0B
Pokemon outsells Marvel and Barbie
US toy sales in 2025. One Japanese franchise moves more product through American toy aisles than the country's most iconic brands.
Circana / US Toy Industry Report
$0.0M
Demon Slayer became a global box office giant
A subtitled 2D anime film crossed $793.5M worldwide including $137.0M in the US, proving Japanese IP can compete at blockbuster scale without looking like Hollywood.
Box Office Mojo
$0.00B
Manga is eclipsing superhero comics on their home turf
The US manga market hit $1.06B in 2024, commanding more bookstore shelf space than DC comics.
Grand View Research
$0.00B
Anime merch rivals US sports apparel
The US anime market hit $2.58B in 2024. Fans spend on One Piece the way Americans spend on sports.
Grand View Research
$0.0B
Anime figures rewrote the collectibles aisle
Americans spent $2.6B on anime figures in 2024, pulling the category from G.I. Joe and Transformers.
Market.us
0K+
Anime Expo now rivals Comic-Con
More than 440,000 attendees in LA make it one of the biggest live pop-culture gatherings in the US.
SPJA / Anime News Network
The demand is here. The opportunity is activating Western attention, spending, and scale.
Massive reach. Weak revenue capture.
Anime already reaches a Disney-sized audience, then captures a fraction of what that attention is worth.
The viewership
0B+
anime views on Netflix in 2024, over half its members watch anime.
The comparison
0M+
Netflix anime viewers, larger than Disney+'s 131.6M subscriber base.
The capture
$0.0B
total global anime streaming revenue, for hundreds of millions of fans.
The ceiling
$0B
what Disney earns a year off fewer fans, fully monetized.
Disney monetizes fandom across streaming, parks, products, and licensing. Anime has the attention, but not the same monetization machine.
Sources: Netflix "Fueling a New Era of Global Fandom," 2025; Disney Q4 FY25; Parrot Analytics; Disney FY2024.
Japan wouldn't bet on it. We made it viral.
An unconventional bet, the kind the industry tends to bury. We saw the energy early and drove it to the top of the Western internet.
The unexpected win
0M+
views across all social mediaBling-Bang-Bang-Born · Sony Music JapanBling-Bang-Bang-Born was the opening for Mashle season 2, an unconventional bet: season-2 openings usually underperform, and a Jersey-club anime track was far from a safe pick.
It became a global TikTok dance phenomenon and cracked the Billboard Global 200, the crossover Japanese music rarely manages in the West. TheAnimeMen built a campaign around that energy, turning it into 300M+ views across all social media for Sony Music Japan.
The bet Japan avoids is the one we know how to land.
Source: TheAnimeMen internal campaign data; Billboard, NME, 2024.
One win could be luck. The pattern isn't.
Many more campaigns, many more rights holders, the same result: Japanese IP turned into Western reach.
0M+views
My Hero Academia
Crunchyroll0.0M+views
Demon Slayer
Aniplex0M+views
Beyblade X
Takara TomyTheAnimeMen by the numbers
0M+
followers0B+
cumulative views0M
monthly views#1
USA audienceNot a traditional influencer agency.
Western fans don't trust ads, they trust creators. Traditional agencies match brands with creators from a spreadsheet. We understand the intelligence behind creation itself, because we create inside these fandoms every day.
How most agencies pick
- Outsource random creators who seem like a fit, from a spreadsheet.
- Sell seniority and tenure without ever meeting the creator.
- Match on follower count, the one number that says the least.
How we pick
- We work with these creators every single day, in person and on set.
- We know what performs before a campaign ever launches.
- We match by niche, audience, and trust, not a follower count.
0.0%
of influencer marketers say finding the right creator is only getting harder.
Modash Influencer Marketing Survey, 2026
#1
marketers' top challenge is sourcing and matching creators.
Influencer Marketing Benchmark, 2026
We do not study anime culture from the outside. We create it from the inside every day.
Anime-native content produced daily
5+ years building one of North America's largest anime creator brands
TikTok Anime Fan Creator of the Year, 2024
We didn't build a client list. We built a network.
Five years building the most connected short-form creator network in the US. We know essentially every short-form and Japanese-IP creator, personally.
0+creators we know and collaborate with directly
0M+combined followers across their platforms
We know who performs and who doesn't, so we never pick on follower count alone.
One team, kickoff to launch.
Product launches · anime promotions · music releases · live events · tourism campaigns · Japanese-IP US market entry.
Meet the team.
Gianni Sirgy
CEOCEO of TheAnimeMen, leading creator strategy, brand relationships, and culture-native campaign direction.
Jordan Gold
Music & EntertainmentGlobal music and entertainment executive connecting Japanese talent, media, and brands with international markets.
Cole Takayama
Executive ProducerExecutive producer and strategist for TheAnimeMen, focused on viral formats, content development, and creator-led storytelling.
Jake Cruzen
Systems & OperationsLeads systems, analytics, and campaign operations, turning creator campaigns into organized and trackable business systems.
Nile Desta
Cultural LiaisonCultural liaison and translator supporting Japanese-English communication, localization, and cross-cultural alignment.
Contact
Let's bring your content to the West, the right way.
Open the floodgates for collaboration. Direct access to the Western creators who move millions of fans.